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Revon Signs Jessica Alba

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By: Jamie Matusow

Editor-in-Chief

Revlon announced that Hollywood star Jessica Alba has been signed on to represent the brand. Alba will join the elite group of glamorous, sexy and talented women who represent the brand which includes Academy Award Winning actress Halle Berry, model and actress Eva Mendes and Sheryl Crow.

As her first endorsement, Alba will be featured in a global advertising campaign for the new Revlon 3D Extreme mascara that will include television, print, in-store and internet placements. Directed by Ellen Von Unworth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the U.S. market July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.

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